A Step-by-Step Guide to Using Perfume Blotters in Your Store
A Step-by-Step Guide to Using Perfume Blotters in Your Store
When customers walk into your store to explore new fragrances, they expect a professional, enjoyable experience. One important tool for making that happen is the perfume blotter—also known as a fragrance test strip or scent strip.
These simple paper strips help shoppers sample scents cleanly, compare options, and take their favorites home to revisit later. Here’s a step-by-step guide to using perfume blotters effectively in your store.
Step 1: Prepare Your Blotters
Always keep a supply of fresh, clean blotters readily available at the counter or near your fragrance displays. You can use:
Blank blotters for everyday testing and note-taking.
Custom printed blotters with your logo and website to turn every sample into a marketing tool.
Hold the blotter upright and spray one short burst of fragrance about 6 inches away. Avoid oversaturating the strip—too much liquid can overwhelm the scent and distort how it develops.
Pro Tip: For oils or roll-ons, dip the tip of the blotter lightly instead of soaking it.
Step 3: Allow a Brief Dry Time
After spraying, wait 5–10 seconds before presenting the blotter to a customer. This allows the alcohol in the fragrance to evaporate, revealing the top notes more clearly.
Step 4: Present the Blotter to the Customer
Hand the blotter directly to the customer and encourage them to smell it first at a short distance, then closer if they wish. This mimics how a fragrance lingers in the air rather than overwhelming the nose.
Step 5: Encourage Note-Taking
If using blank blotters, provide a pen so customers can write the fragrance name on the strip. If using printed strips, your branding is already there, but customers can still jot down notes about what they liked.
Step 6: Compare and Revisit
Customers can line up multiple blotters side by side, making it easier to compare fragrances directly. Encourage them to revisit the strips after 30 minutes or even an hour to experience the fragrance as it develops from top to base notes.
Step 7: Let Customers Take Them Home
Always encourage customers to take their blotters home. This way, they can revisit the scent later, and if the strip includes your logo and website, they’ll know exactly where to return for purchase.
Why Perfume Blotters Matter in Your Store
Using blotters correctly does more than showcase your fragrances—it elevates your brand. They:
Provide a neutral, consistent way to test scents.
Create a professional shopping experience.
Double as marketing tools when custom printed.
Final Thoughts
Perfume blotters are small but powerful tools that every fragrance store should use strategically. By following these steps, you’ll give customers a memorable sampling experience while keeping your brand top of mind.
